I just read an excellent book, I do not know if it is in English, but worth reading, is the famous colunnista of Scientific American magazine Michael Shermer The Mind of the Market . How
evolved from hunter gatherers to a consumer of merchandise?
what reasons people are so emotional and irrational when it comes to money?
The author believes that the psychology of evolution can give us those answers through what he called evolutionary economics.
In fact the author calls the field of neuroeconomics study bases its studies of the brain scanner to reveal the secrets of negotiating and finalizing a purchase and establishment of business confidence. Because companies in the negotiations break down often emotional and what reasons the money does not make us happy.
This is also based on complexity theory.
The author shows how the evolution and economics are two examples of something larger and more mysterious that lies behind these epiphenomena, where one plus one equals three.
Throughout the book, Shermer provides provocative answers to questions such as "our tribal roots will always be a mark of fools' Will the joy of sex is biochemically similar to the joy of the fruits of business? How can nations increase trust within its borders? And finally
Shermer delves into the mechanisms of globalization and its consequences for the nations to allow free trade.
The book is extremely entertaining and surprising when you consider the morality of the market in a chapter entitled the economy of virtue. Where
says that markets are selfish and altruistic, cooperative and competitive, Belisce and peaceful and that it causes a equiibrio of good over evil.
That for every random act of violence there are 10,000 non-random acts of kindness that no one notices.
Markets are moral and the modern economy is based on our virtuous nature. According to the business model of Enron is the exception and the Google motto "Do not Be Evil" is the rule.
According to the market's mind will change the way we think about the economics of everyday life .. Finally a book
must for any economist or biologist who wants to find what exists beyond appearance.
economists believe that this book would be essential, but also for those who do business or have managerial positions. Worse
most important thing is that makes us think creatively, to give another version of the everyday and facts.
I highly recommend.
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